Simulmatics Company pioneered knowledge analytics to assist get John F Kennedy elected in 1960 – elevating the identical qualms then as pretend information and social media manipulation do at this time.
Simulmatics Company pioneered knowledge analytics within the 1960s – elevating the identical qualms then as pretend information and social media manipulation do at this time.
Manuela Saragosa speaks to historian Jill Lepore, whose e-book “If Then: How Simulmatics Company Invented the Future” charts the corporate’s rise, and its function in serving to John F Kennedy get elected US President in 1960.
On the coronary heart of their work was utilizing mainframe computer systems – a novelty on the time – to crunch polling, census and electoral knowledge on voters so as to work out one of the best focused messages for his or her candidate to voice. It foreshadows the much more refined fashionable use of knowledge to focus on voters on social media. So what classes from historical past are there for us at this time?
(Image: Two males work at a console in a Univac pc room in 1960; Credit score: H. Armstrong Roberts/ClassicStock/Getty Pictures)